Mission
Our mission is to bring life- and property-saving technology to every residential, commercial, industrial and institutional building worldwide in the form of advanced, innovative electrical wiring devices.

Safety
As a developer and manufacturer of electrical wiring devices, we are committed to designing and building products that meet or exceed the quality standards established by Underwriter Laboratories (UL).

Management and Board of Directors
Management
The following individuals are the representatives of the management team and/or the Board of Directors of BSafe^®.

Michael Strauss, Chairman & CEO
Michael Strauss former Chairman and CEO of the Sherwood Group, a management advisory firm, dedicated to helping emerging growth companies manage every phase of a company’s development. During the last several years, Mr. Strauss has been involved several companies including, CDS Business Services, Inc., and Colorado Prime Corp. Mr. Strauss helped these companies assemble a strong management team, refine and/or articulate the business strategy, build the infrastructure, and most importantly, direct the management team to execute the strategy. Prior, Mr. Strauss spent twelve years as a senior executive at American Express. He was one of only three Executive Vice Presidents of the Travel Related Services Division of American Express. He headed the Gold Card Division, the Canadian subsidiary, the U.S. Credit Card Business and the Travel Division. Mr. Strauss also served in several financial and management capacities at American Airlines, The Bank of New York and Citigroup.

Mr. Strauss earned his BBA from the City University of New York and an MBA from the Baruch School-City University of New York. Mr. Strauss currently serves on the Dean’s Council at the State University of New York, at Stony Brook – College of Engineering and Applied Sciences. He is a founding Board Member of the Long Island Software & Technology Network (LISnet). He is also a member of the Advisory Boards of Praxell, Network Privacy Inc., and Poly Information Ltd. He is Founder and Chairman of ExecuLeaders Forum for Marketing and Sales.


Gil Lewin, Vice President, Marketing and Sales
Founded Gilco Sales in 1963, the first company to package plumbing repair products for peg board POP merchandising, which he eventually sold to Melard Manufacturing. For the next 18 years Gil was the Senior V.P. of Sales and Marketing at Jameco Manufacturing Company, where he established a retail products division. Gil organized joint manufacturing partnerships internationally to exclusively supply Jameco. He managed a national network of sales representatives and established national accounts which included Sears and JC Penney. In 1990 Gil started IMC International Manufacturing Corporation. He created import programs for Home Depot and Lowe’s for plumbing fixtures and faucets.


Michael Bruh, Chief Marketing Officer
Mr. Bruh has been a principal of Impressions, a full-service marketing agency for 30 years leading the strategic planning and creative team. He has offered clients best practices in all aspects of marketing communications including branding, advertising, demand generation and customer relationship marketing. Michael has developed successful marketing programs for Bayer Consumer Products, MasterCard Worldwide, The Guardian Life Insurance Co., Weight Watchers International, Citicorp, Chase Manhattan Bank, SAAB, BMW and McGraw-Hill, among others. Michael also helped develop and launch the non-profit D.A.R.E. America (Drug Abuse Resistance Education) co-branded credit card. The D.A.R.E. program is in 85% of U.S. schools and more than 40 countries.